Two Distinctive Fruit Crate Labels

Berkeley Apricots fruit crate label from California Historical Society Flickr collection

In this post, a look at two distinctive fruit crate labels. “Don’t Worry” Apples Fruit Crate Label I doubt that “Don’t Worry” brand apples would be a successful brand today.  It’s easy for me to come up with a bushel of worrisome questions when choosing your food.  Organic? Local? What pesticides? Imported? In season? By buying the trendy […]

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“Cocoa…Might Well be Called the Vegetable Egg”

detail-of-advertisement-for-ghirardellis-ground-chocolate-the-utah-farmer-november-20-1915-002

During my extensive explorations of Flickr Commons, I ran across a magazine called The Utah Farmer, a periodical for all kinds of farmers in the Utah area. Ghirardelli Chocolate, the legendary San Francisco chocolate company (“since 1852”), was one of their regular advertisers, with an ad in most issues.  One of their ads in 1915 had […]

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Visiting a Pear Orchard Triggers Interest in Fruit Crate Labels, Part 1

(Disclosures: the farm tour was a pre-conference excursion arranged by the International Food Bloggers Conference. Although I paid to go on the excursion, it is possible that California Endive or the California Pear Board provided some subsidies to reduce participants’ costs. In addition, I received a discount on the registration fee in exchange for writing […]

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